Wednesday 18 February 2015

Benefits of Online Jewelry Shopping

Today customers prefer to shop online because of the plethora of benefits they experience by doing so. Thanks to modern technology, shopping in brick and mortar stores is not the only option. More and more people prefer to shop for not only clothes, books and other things but jewelry as well online. All kinds of jewelry including bridal jewelry and designer jewelry are available online. The latest trend is to have responsive jewelry sites tailored to smartphones and tablets. We look at the various benefits of online jewelry shopping.

·        Comparison-You can compare different jewelry within one e-store and same kind of jewelry across multiple stores. This way you get the best choice available. Comparison is on the basis of appearance, design, quality and price.

·        Anytime anywhere access- Thanks to smartphones and tablets having internet facilities you can browse through online jewelry sites from any geographical location at any point of time. This is not possible in Brick and mortar jewelry stores.

·        Convenience- If you are going shopping to a conventional jewelry showroom, you have to carry cash or debit/credit card in order to pay for the jewelry purchased. However, in online jewelry shopping you need not physically carry cash. You can pay through Internet banking or avail cash on delivery facility. All this can be done in the comfort of your home or office without travelling to the jewelry stores.

·        Price- Online jewelry stores can offer attractive discounts as they do not incur the cost of having a physical store with furniture, air conditioning and salaries of sales and security staff. Also customers save money by not having to travel to the jewelry store. By shopping online, you can avail of the attractive discounts on offer.

·        Saving of time- Normally to visit a jewelry shop, you have to leave your home or office, allocate time for the visit, spend time in parking your vehicle and jostle through the crowd. Usually, the retailer will attend to those customers who have arrived before you before addressing your requirement. Shopping online for jewelry helps save considerable time and effort as well. Also the online buying experience is not claustrophobic and is usually pleasant.

·        Background check- In online jewelry stores, you can go through the comments and feedback of customers who have previously bought jewelry from the store. This way you can check the quality and customer service of the different e-stores and select the one that is reputed and suites your budget.

·        Contact section- Online jewelry stores usually have a customer service section where you can query about the different products available. This way you can find more about the availability of the specific jewelry, shipping, payments, tax, quality, standards and other relevant information.

·        Speed – In an online jewelry store, you can browse through the various products much faster than physically visiting a brick and mortar store. Also the online payment process is transparent and faster compared to paying in the showroom.


The online jewelry shopping trend has arrived in India in a big way. Practically, every major jewelry store has an online presence. Also note that many jewelry stores have done away with physical showrooms and have only an online presence. State-of-the-art technology is deployed on these sites to have a superior shopping experience. 

Friday 6 February 2015

Make a love statement with a heart shaped pendant this Valentine’s Day

It’s the month of February. Can you sniff the fragrance of love that’s wafting in the air? Wonderfully sweet, pleasant aroma of roses and candies! It’s the Valentine month, the season of love. Valentine's Day is celebrated on February 14 every year by people around the world. It’s once again time to show your close ones your love and affection. On this day you gift the love of your life something special and unique, a tradition that's being carried on for many centuries. This year rekindle your romance by gifting a heart-shaped jewelry – pendant, ring or a pair of ear rings.  A heart shaped finger ring is the most common gift, this year make your love statement with a heart shaped pendant.
A heart-shaped pendant is an elegant piece of jewelry to show how much you love your valentine. These pendants are available in 22 karat gold metal in simple and plain designs. There are also designs which have minute diamonds or other precious stones intricately studded on them.

How to choose your heart-shaped pendant

 Heart is a symbol of love and heart-shaped pendant is a classical piece of jewelry for your loved one. Heart pendants are worn by women irrespective of their age because they are sleek, elegant and classy. These pendants also define feminism and grace. Hey, ladies there are also pendants for the man in your life. Choosing a heart pendant is made easier by reading the following points
   Metal matters- Gold metal is an excellent choice to subtly let your loved one how much you adore her. This yellow metal is a symbol of purity and perfection. There are also other colors, white and rose, available. You choose one that suits your taste.

·        Precious gems- You can choose a gem studded pendant. There are several gems to choose from. However, diamond studded pendant is most appropriate to show her that you care and want to take the relationship to the next level. Remember diamonds are forever and has a touch of love. The other commonly used gems are pearl, ruby, jade and emerald.

Shapes and designs-A plethora of shapes and designs of the heart are available in many of the prominent jewelry showrooms. While choosing the pendant keep in mind to choose a small one that can be worn on a short chain that can be accessorized with any outfit for any occasion.
 It’s an era of online shopping, many reputed jewelers have virtual shops which houses jewels specially crafted for the occasion of love. Here you can browse and compare the designs and price before placing an order. All this can be done from the comforts of your home or office. Many online jewelry shops also have mobile compatible websites which makes shopping online easy from any location.


KaratCraft epitomizes the best of contemporary jewelry available online.Our products have both aesthetic designs and superior quality. Our customers enjoy the very best of visual beauty and comfort of adornment. We believe in catering to the unique and high quality expected of professional jewelers. Our company adheres to the highest standards of ethics and manufacturing. Our sales process is transparent and accountable. Keeping this vision in mind we provide the complete breakdown of our product's components to all customers. So customers know exactly what they are spending on. In all we are a renowned and rapidly growing jewelry company which is committed to the core values of fairness, high quality and transparency.